For her autumn-winter 1986–1987 “Fluxus” assortment, in lieu of a standard runway presentation, Cinzia Ruggeri (1942–2019) created a video projection that featured fashions performing a collection of dramatic scenes in her designs—a “non-show” that’s notable each for its transgressive nature and for its pioneering embrace of expertise.
Likewise, from her Slap-glove bag (1983), which mixed a glove and a clutch, to her Italy boots (1986), which took the form of her homeland, to attire impressed by the traditional Mesopotamian structure of a ziggurat (Homage à Lévi-Strauss, 1983) and crafted from salami string (Abito salame, 1989), it will be limiting to explain Ruggeri’s designs as “style.”
She was among the many first designers to experiment with electronics, creating emotionally delicate, interactive clothes—“behavioral clothes,” as Ruggeri referred to as them—lined with LED lights that might be switched on and off, for instance, or with liquid crystals that will change shade based mostly on one’s physique temperature.
Cinzia Ruggeri, Nightgown, autumn-winter 1984–1985. Photograph: Alessandro Zambianchi. Courtesy of Archive Cinzia Ruggeri, Milan; Galleria Federico Vavassori, Milan.
Whereas coaching on the Accademia di Arti Applicate in her hometown of Milan, and at her father’s native tailoring firm (in addition to the Carven atelier in Paris), the late artist and designer turned concerned within the metropolis’s Seventies radical design scene. She went on to forge a profession that transcended artistic disciplines, reimagining the shape and performance of on a regular basis objects and cultural motifs with a fluidity that was many years forward of its time.
“Clothes turned artwork and artwork turned furnishings,” stated Sarah McCrory, the creative director of London’s Goldsmiths CCA, of Ruggieri’s work. It was, she advised TheTopDailyNews, “an un-hierarchical strategy to completely different media.”
It was additionally extremely influential, with lots of her works being referenced (if not at all times acknowledged) and even replicated through the years. Amongst them, her Mattress Gown (1986), with its matching pillow headpiece, served as an inspiration for Viktor & Rolf (see: autumn-winter 2005–2006) in addition to Maison Martin Margiela (see: spring-summer 2015).
Nonetheless, Ruggieri’s oeuvre stays largely ignored. And so, in collaboration with Italy’s MACRO (Museum of Up to date Artwork of Rome), which staged an exhibition of her works within the spring, Goldsmiths CCA has opened “Cinzia Says…”—the most important retrospective of her work so far. The present runs till February 12, 2023.

Cinzia Ruggeri, Stivali Italia (Italy boots, 1986). Photograph: Rebecca Fanuele. Courtesy of Archive Cinzia Ruggeri, Milan; Campoli Presti, London, Paris.
The Slap-glove bag, Italy boots, Mattress Gown, and Abito salame are all on show, alongside jewellery (assume quail-egg earrings), glassware, sofas, sculptures, and extra objects of Ruggeri’s making. “Her playfulness lies in a refusal to be pinned down,” stated McCrory, who curated the present in collaboration with MACRO’s creative director, Luca Lo Pinto. “An object is a sculpture, a chunk of furnishings, or perhaps a prop.”
The London present has a particular concentrate on Ruggeri’s film-based work, projecting “Fluxus” footage whereas reconstructing la règle du jeu?—a sculptural set up impressed by Jean Renoir’s 1939 movie The Guidelines of the Sport and stuffed with autobiographical puzzles, initially offered just a few months earlier than Ruggeri’s loss of life in her last exhibition—together with music movies for which she designed garments.
(The exhibition’s title references lyrics from the track Elettrochoc by Italian pop band Matia Bazar, with whom she ceaselessly collaborated; she additionally created gentle and sound installations with Brian Eno.)

An set up view of “Cinzia says…” at Goldsmiths Centre for Up to date Artwork, London. Photograph: Rob Harris. Courtesy of Goldsmiths CCA.
Whereas she by no means had the visibility afforded by the period of social media and Virgil Abloh, Ruggeri was the final word polymath. “Cinzia didn’t set herself any limits, both in creating or preserving her works,” Lo Pinto stated within the exhibition’s corresponding e book, printed by Mousse. “Her analysis was continuously evolving, a perpetually ongoing metamorphosis, chameleon-like in responding to the on a regular basis and cultural atmosphere that surrounded her.”
Of her eponymous menswear label, he famous: “Whereas accepting a shade, pink, that had been imposed by conference, she was in a position to create a manifesto for a brand new man, whereas retaining her fascination for the chances supplied by hermaphroditism, and she or he even urged that the PCI, the Italian Communist Celebration, ought to embrace it.”
This was effectively earlier than gender fluidity turned trendy, in fact. “I like freedom and I hate prejudices,” Ruggeri as soon as stated. “I simply wish to categorical myself and my concepts in a totally free atmosphere and in numerous fields and make folks smile.”
“Cinzia Says…” is on view at Goldsmiths CCA, London, till February 12, 2023.
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